Beyond the Hype: Five Blueprints for Responsible AI in the Field

As the pressure to adopt AI reaches a fever pitch, humanitarian and membership organizations are caught between the promise of efficiency and the absolute necessity of doing no harm. The question is no longer why we should use AI, but how we implement it without losing the trust of the communities we serve.

Join Gabriela Erickson, Senior Product Manager on the Responsible AI and Tech team at Salesforce and Johnty Gray, Individual Engagement Director, Oxfam GB for a deep dive into the reality of Responsible AI, including unique case studies that have successfully bridged the gap between ethical theory and structural action.

What You'll Learn and Take Away

• Overview of key customer case studies across themes like maintaining strict environmental and logistical accountability, considerations when using self-service agents, ensuring data is accurate for grant reporting and keeping the human at the helm when deploying agents. 
• The Guardrails of Governance: Discover Salesforce's responsible AI guidelines and how you can incorporate into your organization. See how Salesforce and partners provides the safety-first technical backbone required for non-negotiable mission ethics.
• Case Studies from the field:
  • Oxfam GB Responsible AI Strategy Deep Dive: See how this nonprofit is navigating the complex intersection of fundraising and local integrity, ensuring that AI-driven engagement never outpaces the organization’s commitment to dignity and equity.
  • Overview of key customer case studies across themes like maintaining strict environmental and logistical accountability, considerations when using self-service agents, ensuring data is accurate for grant reporting and keeping the human at the helm when deploying agents. 

Speaker Bios

Gabriela Erickson is a Senior Product Manager on the Responsible AI and Tech team, within  the Office of Ethical and Humane Use. She focuses on translating AI ethics into actionable product strategies, helping teams build scalable, trustworthy, and socially responsible technology.

Johnty Gray is the Individual Engagement Director at Oxfam GB and specializes in breaking down silos between technology and funding/fundraising. A seasoned and strategic leader in the nonprofit sector, Johnty has built a career around one core conviction: that sustainable growth in fundraising comes not from isolated tactics, but from treating the entire supporter journey as a living, interconnected ecosystem.