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December 8, 2022 11:00am
U.S. Eastern Time


December 8, 2022 12:00pm
U.S. Eastern Time

Building a Technology Roadmap for Fundraising and Communication Success

We will explore the digital transformation efforts of Salvation Army USA that ultimately led to a technology solution improving the nonprofit’s fundraising targets in partnership with Heller Consulting.

Watch the webinar recording:

Important resources form this webinar:

The Salvation Army Western Territory consistently drives innovation in its fundraising and digital communication success through investment and analysis in the technology it uses to fulfill these important functions.

In this webinar, you’ll learn how the organization took a thoughtful and thorough approach to evaluating its own organizational needs, assessed its current constituent relationship management (CRM) systems and data management capabilities, and developed a roadmap that allowed it to evaluate and select software that made the greatest impact at the organization. Jett Winders from Heller Consulting will also share insights and tips on how nonprofit organizations can take a similar approach to finding the right mix of technology solutions to meet their goals.  

In the session, you’ll learn how The Salvation Army Western Territory:

  • Identified their organization’s needs and developed prioritized requirements.
  • Evaluated their technology systems to better understand what information is being collected and stored in each system and how those systems currently meet their requirements.
  • Identified specific technology recommendations to better address their organization’s needs and further drive innovation within fundraising and digital communication.


Elaine Lofton

Territorial Donor Data Management Director
The Salvation Army USA Western Territory

Jett Winders

Director of Business Development
Heller Consulting

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